About The Song
“It Just Comes Natural” is a smooth, romantic mid-tempo country ballad recorded by George Strait for his twenty-fourth studio album of the same name, It Just Comes Natural. The album was released on October 3, 2006, by MCA Nashville Records. The song was written by Jim “Moose” Brown and Donny Kees, with production handled by Tony Brown and George Strait. It runs 2 minutes and 56 seconds and features a relaxed groove, gentle steel guitar, fiddle accents, and Strait’s effortless, warm vocal delivery that perfectly captures the song’s theme of instinctive, enduring love.
The lyrics describe a relationship that feels innate and effortless—like breathing or the sun rising—emphasizing that loving someone deeply “just comes natural.” The straightforward, heartfelt message and Strait’s understated phrasing made it an instant standout on the album, which leaned heavily into traditional country sounds with modern polish.
“It Just Comes Natural” was released as the lead single from the album in August 2006. It debuted at No. 49 on the Billboard Hot Country Songs chart and steadily climbed, reaching No. 1 on December 9, 2006, spending one week at the top. This marked George Strait’s 41st No. 1 hit on the Billboard Hot Country Songs chart. The single also topped the Radio & Records (now Mediabase) country chart and reached No. 58 on the Billboard Hot 100, reflecting solid radio support during the fall of 2006.
It Just Comes Natural debuted at No. 3 on the Billboard 200 and No. 1 on the Top Country Albums chart, eventually earning Platinum certification from the RIAA for shipments exceeding one million copies. The album produced four No. 1 singles overall: “It Just Comes Natural” (No. 1), “Give It Away” (No. 1), “Wrapped” (No. 2), and “Amarillo by Morning” (re-release, No. 1 in some formats). Other tracks like “How ‘Bout Them Cowgirls” (No. 3) also performed strongly.
Songwriters Jim “Moose” Brown and Donny Kees were seasoned Nashville professionals; Brown has credits on hits for artists like Brooks & Dunn, while Kees co-wrote several tracks for Strait and others. The official music video, directed by Michael Salomon, features Strait performing in classic Western settings alongside romantic scenes of couples, emphasizing the song’s theme of natural, timeless love. It premiered on CMT in September 2006 and became one of Strait’s most aired videos of the era.
By 2006, George Strait had long been established as the “King of Country” with over 40 No. 1 hits. “It Just Comes Natural” remains a fan favorite and frequent concert closer, celebrated for its simplicity, sincerity, and universal appeal. It later appeared on compilations such as 50 Number Ones (updated editions) and Strait Out of the Box: Part 2 (2016).
Video
Lyric
Sun shines, clouds rain
That’s how it’s supposed to be
Lately I don’t know why
It just comes natural to meI love you, you love me
That’s the way it’s supposed to be
And I can’t help but believe
It just comes natural to meIt just comes natural
It just comes naturalBirds fly, fish swim
That’s just the way it is
And when I look in your eyes
I see the same thing in youIt just comes natural
It just comes naturalI love you, you love me
That’s the way it’s supposed to be
And I can’t help but believe
It just comes natural to meIt just comes natural
It just comes naturalSun shines, clouds rain
That’s how it’s supposed to be
And when I hold you in my arms
It just comes natural to meIt just comes natural
It just comes natural